Goodwins Seven Codes

As part of the research our class carried out on music videos we looked at Goodwin's seven codes for music video, most music videos will have at least four of the seven codes:

1. 'Demonstrate genre characteristics': Stage performance for metal for example AC/DC shoot to thrill, or a dance routine for a boy band for example N Sync Bye Bye Bye
2. There are demands from the record label which often includes a need for lots of close ups of the artist, for example Katy Perry often has a lot of close ups in her videos
   
3.  There are links between the lyrics and visuals. This can either amplify, illustrate or contradict the lyrics, for example in ‘Single Ladies’ by Beyoncé 
   
4.  there are links between the music and the visuals
5. the artist may develop motifs and iconography that recur across their work, in Lady Gaga's videos there is always a dance routine at some point.
   
6. there is often a notion of 'looking' such as screens within screens. There is also a voyeuristic treatment of the female body for example Robin Thike's video there are a number of shots with women treated in a voyeuristic way.
   
7. there are often inter-textual references to films, tv shows or other music videos. for example Blink 182's video to all the small things, they mock other music videos from different genres.