Evaluation Question 2

How effective is the combination of the main product and ancillary task?

Throughout the creation of our final products we had to insure that all three products had to link together to create a cohesive and professional looking final piece.

The products all link together in a cohesive way due to the use of linking images, conventions and colour schemes. While researching music videos for artists inside and out of the genre we also looked into magazine adverts and digipacks from a variety of different genres to find conventions that fit each genre. By then seeing the conventions that run through all of the products, for example dark colours, and similar images we were able to create a set of products which all link together in a clear way.

The music video we created revolves around a single male character that is in a mental asylum. The music video uses a lot of artificial lighting to increase and decrease the level of brightness within the shots; effects were also used in the video to decrease the level of colour in the shots. The front cover of the digipack is very similar to the final shot of the music video; this will allow the audience to link the video and digipack together and will be aware which band the digipack is for without having to look out for the band name. Another reason the music video and digipack link is the images of the building are images from an asylum.

The music video and magazine advert do not link as closely as the music video and digipack. This is because the advert is based off of the digipack. The background image on the magazine advert is the front cover of the digipack, which is also the final shot of the music video which is one of the few ways the music video and magazine advert link together. Another way the two products link is because of the dark tones used in the image and shots; this is often seen in many magazine adverts music videos and digipacks.

The digipack and magazine advert are closely linked. The front cover of the digipack is the only image seen on the magazine advert. As the image on the magazine advert and the front cover of the digipack are the same, the target audience and people who wish to buy the album will be able to remember the image of the front cover when finding the album. The font and colour of the information follow the same theme yet stand out from each other so they eye I drawn to different parts of the advert so will read off the information, the colours of the font link the two products as the dark colour contrasts from the light background making the titles and information stand out.