Evaluation Question 3

What have you learned from your audience feedback?

 

 

Feedback is an important part of the production process. It gives an outside opinion on what works well and what should be changed, if feedback is ignored or is not asked for it can lead to a final production that only looks good to the people who created it and this may not be the same opinion as the target audience. However getting feedback can also hinder progression, getting feedback from a large group of people from varying demographics can lead to contradicting opinions on what works and what does not.

 

For each rough cut we created we showed it to a group of people. We got feedback from the group with good points and ways we could improve our video. By doing this we were able to create a music video that would strongly appeal to our target audience. As rough cut one was largely unfinished there were many improvements we had to make. We received a number of good points from our first rough cut, from receiving these good points we decided not to change the sections, for example we kept the sped up  shots in our music video. We also received a number of improvements to make; for example, we received feedback which told us some of the shots were too long and some shots had unintentional shadows. After receiving this feedback we added in more shots of the band as suggested, we also cut the length of a number of shots and removed shots where there were unintentional shadows.

 

We also gained feedback for our ancillary tasks; we did this to insure the digipack and magazine advert linked together in a cohesive fashion. We created a number of versions of the digipack and asked a group of people to select their favourite digipack and magazine advert. We took the feedback into account when creating the final digipack and magazine advert which insured the products appeal to the target audience