Analysis of a Lana Del Rey

 

This magazine advert for her album 'born to die' has the exact same font and image as the album cover, this is often done with magazine adverts as it allows the target audience and people interested in the album know what the album cover will look like. 

The colour of text (white on blue and blue on white) makes the text stand out so it is very easy to obtain all the needed information without needing to re read the advert.

The size of the font of the title and name of the artist is used to make it stand out from the other information as it is the most important on the advert, the other information, such as where it is available and the record label is smaller how ever it is in a different style which again can make it stand out. All of the text that is present all stands out in different ways and will attract attention from different people because of this, all text and pictures in the advert are used to draw attention to the advert and persuade people the buy the album.

Analysis of artist poster

This is a tour poster from two bands that are well known in the genre I am using for my music video. As you can see the names of the tour is written in bold in the centre of the poster which makes it stand out. The colour of the tiles fit in with the theme of the tour as red can connote evil. Both of the artists names are very bold at the top of the poster right above the pictures of each artist, they use the fonts that the artists always use to keep with the motif of the artist. The tag line at the top of the poster 'From Hell It Came.' fits in with the theme of the tour as well as the artists. There is little information on this poster, it only gives the minimum amount of information needed for example artists tour dates locations and places to buy the tickets. The colours of the poster (red and black) fit well with the theme of evil and hell.I chose to analyse a tour poster so I was able to see the similarities and differences between tour posters and posters for an album release, and have a better understand of how pictures and text are used to sell tickets or albums. 

Analysis of a Pearl Jam advert

 

This is a magazine advert for an album released by Pearl Jam in 2009.

The large image seen in this advert is identical to the album cover, this helps people interested in buying the album locate it in stores and on iTunes.

The very bright pictures and bold text help the advert to stand out in a music magazine and will grab the attention of the magazine reader. in this advert they have included quotes and ratings from people that have reviewed the album before it was released. They have also included information on which format the album is being released in and the main place it is being sold.
The main information is in bold white writing on a black background which stands out, the less important information such as  the bands website and the record label website are at the bottom of the poster in a much smaller font which is common for magazine adverts. All the the texts that is present is there to try and engage the reader and persuade them to by the album.

Analysis of a Deaf Havana digipack

This is a digipack for the fourth studio album by Deaf Havana

This digipack has only four which include a front cover a tracklist, a CD as well as a credits panel with a lyric booklet behind it. Each panel looks slightly different however they all fit into the same theme of a young boy dressed as an older man. As all of the panels link together and the dark almost dull colours used link to some of the videos for song in this album. Rather than this digipak following a motif it starts a new one as the digipack to the deluxe follows the same theme as this is, only changing slightly because of the additional and re-recorded songs. 

  The colours and general theme of the digipak also link to the theme and narrative of the videos and lyrics present in this album as well as linking to the views of the members of the band.

Analysis of a Slipknot digipack

 This is a digipack by the artist Slipknot. I am analysing this digipak as it is for a very well known band in a similar genre to our chosen artist.

This digipack has eight sides including lyric booklets, track lists and pictures as well as the CD. Each side of the digipack has a different image however they all tie into the theme. On the inside of the digipak there are four panels that consist of a lyric booklet the CD with an image behind it, a panel containing copywrite and record label information as well as an image of the band. On the outside of the digipack there is another image of the band as an album cover, a picture page that relates to the album and a track list.  This looks very professional as all images and ideas fit the same idea and the pre-existing  motifs created by the band. The colours used in the digipak are mostly reds black and white, and some blue, this is similar to other albums and photos they have done before this digipak and the theme of dark colours, as seen in a more resent digipack:

Similar to the vast majority of there videos and their photo-shoots they always wear masks and boiler suits which is seen in this digipack as well as seeing the barcode and S symbols seen in the majority of their work.

 The colours that are used in their digipacks are often seen in other digipacks in this genre, this is because the dark colours seen will often link to their videos and 'dark' themes that run through there lyrics.

Digipack and Magazine advert importance

A digipak is a type of packaging for a CD or a DVD. It consists of cardboard panels and panels that can hold either CDs or DVDs. Digipacks are important because it allows fans of artists or people interested in the CD or DVD to get something other than just a CD. Digipacks often contains other things such as additional information such as tracklists, lyrics books as well as pictures of the artist and other pictures that link to the album.

Magazine adverts allow artists to advertise the album as well as show fans and other potential fans what they are releasing a new album. A magazine advert often shows the band name, album title and a picture that links with the cover image. Most if not all magazine adverts also have shops and website where the album can be purchased. They will also often have reviews from other music magazines and record company information.

Theories in music videos

the cultivation theory/ the drip effect:

The cultivation theory suggests that over time exposer to media such as television and music videos will 'cultivate' the viewers perception of reality.
In relation the music videos this theory states that messages sent to the audience though the music video will have an affect on the audience.
For example:

•  In many mainstream music video you will see voyeuristic treatment of a woman's body  as stated by Andrew Goodwin. When a male audience sees a music video where women are represented in this way for example Robin Thike's 'Blurred Lines', they may also begin to treat woman in this way as they seen it in a mainstream form of media.    
• You may also see a  large number of music videos where alcohol and drugs are glamourised, when an audience, especially a younger audience see this they may believe that it is acceptable for them to act in a similar way and not understand the effects of this because they only see the glamorise side of it in the music video.