Analysis of a Deaf Havana digipack

This is a digipack for the fourth studio album by Deaf Havana

This digipack has only four which include a front cover a tracklist, a CD as well as a credits panel with a lyric booklet behind it. Each panel looks slightly different however they all fit into the same theme of a young boy dressed as an older man. As all of the panels link together and the dark almost dull colours used link to some of the videos for song in this album. Rather than this digipak following a motif it starts a new one as the digipack to the deluxe follows the same theme as this is, only changing slightly because of the additional and re-recorded songs. 

  The colours and general theme of the digipak also link to the theme and narrative of the videos and lyrics present in this album as well as linking to the views of the members of the band.

Analysis of a Slipknot digipack

 This is a digipack by the artist Slipknot. I am analysing this digipak as it is for a very well known band in a similar genre to our chosen artist.

This digipack has eight sides including lyric booklets, track lists and pictures as well as the CD. Each side of the digipack has a different image however they all tie into the theme. On the inside of the digipak there are four panels that consist of a lyric booklet the CD with an image behind it, a panel containing copywrite and record label information as well as an image of the band. On the outside of the digipack there is another image of the band as an album cover, a picture page that relates to the album and a track list.  This looks very professional as all images and ideas fit the same idea and the pre-existing  motifs created by the band. The colours used in the digipak are mostly reds black and white, and some blue, this is similar to other albums and photos they have done before this digipak and the theme of dark colours, as seen in a more resent digipack:

Similar to the vast majority of there videos and their photo-shoots they always wear masks and boiler suits which is seen in this digipack as well as seeing the barcode and S symbols seen in the majority of their work.

 The colours that are used in their digipacks are often seen in other digipacks in this genre, this is because the dark colours seen will often link to their videos and 'dark' themes that run through there lyrics.

Digipack and Magazine advert importance

A digipak is a type of packaging for a CD or a DVD. It consists of cardboard panels and panels that can hold either CDs or DVDs. Digipacks are important because it allows fans of artists or people interested in the CD or DVD to get something other than just a CD. Digipacks often contains other things such as additional information such as tracklists, lyrics books as well as pictures of the artist and other pictures that link to the album.

Magazine adverts allow artists to advertise the album as well as show fans and other potential fans what they are releasing a new album. A magazine advert often shows the band name, album title and a picture that links with the cover image. Most if not all magazine adverts also have shops and website where the album can be purchased. They will also often have reviews from other music magazines and record company information.

Theories in music videos

the cultivation theory/ the drip effect:

The cultivation theory suggests that over time exposer to media such as television and music videos will 'cultivate' the viewers perception of reality.
In relation the music videos this theory states that messages sent to the audience though the music video will have an affect on the audience.
For example:

•  In many mainstream music video you will see voyeuristic treatment of a woman's body  as stated by Andrew Goodwin. When a male audience sees a music video where women are represented in this way for example Robin Thike's 'Blurred Lines', they may also begin to treat woman in this way as they seen it in a mainstream form of media.    
• You may also see a  large number of music videos where alcohol and drugs are glamourised, when an audience, especially a younger audience see this they may believe that it is acceptable for them to act in a similar way and not understand the effects of this because they only see the glamorise side of it in the music video.   

Lip syncing and its importance

What is lip syncing?

Lip syncing is when the visuals of someone singing in linked completely in time with the sound. This is done during the editing process and can sometimes be very difficult to do perfectly. If the lip syncing is good you wont think about it while watching the video. However if the lip syncing is badly done it is very noticeable.

Why is lip syncing important?

Lip syncing is important because if the lip syncing isn't perfectly in time it can distract the audience from listening or watching the rest of the video.

How do help insure good lip syncing:

• Insure the singer knows the lyrics well
• make sure you singer can hear the song while lip syncing to be able to get the correct timings
• It can also help if instead of mouthing the words to singer sings along to the song so you get the correct lip movements

Biffy Clyro- god and Satan

This is video has good lip syncing because you don't think about it while you watch the video. The lip movements are in the time with the singing. It appears that he simply singing along and you don't think about the lip syncing.

Identifing Goodwin's Seven Codes in Music Videos

Blink 182: All the small things



 this video shows five out of the seven codes.The first code seen is where they demonstrate genre characteristics by performing to a crowd of fans.
there are a large number of close ups of all three members of the band, this is due to demands that are made by the record label.
there are motifs that follow through their other work, this band often has comical themes in there video, many of there video also involve shots of the three of them performing together.

They also show another code, of women being portrayed in a voyeuristic manner when you see the woman on the beach wearing a small bikini.

The code that is mainly seen in this video is the one that relates to inter-textual references, this is because the entire video is based around Blink 182 doing impressions of famous pop artists videos.

Goodwins Seven Codes

As part of the research our class carried out on music videos we looked at Goodwin's seven codes for music video, most music videos will have at least four of the seven codes:

1. 'Demonstrate genre characteristics': Stage performance for metal for example AC/DC shoot to thrill, or a dance routine for a boy band for example N Sync Bye Bye Bye
2. There are demands from the record label which often includes a need for lots of close ups of the artist, for example Katy Perry often has a lot of close ups in her videos
   
3.  There are links between the lyrics and visuals. This can either amplify, illustrate or contradict the lyrics, for example in ‘Single Ladies’ by Beyoncé 
   
4.  there are links between the music and the visuals
5. the artist may develop motifs and iconography that recur across their work, in Lady Gaga's videos there is always a dance routine at some point.
   
6. there is often a notion of 'looking' such as screens within screens. There is also a voyeuristic treatment of the female body for example Robin Thike's video there are a number of shots with women treated in a voyeuristic way.
   
7. there are often inter-textual references to films, tv shows or other music videos. for example Blink 182's video to all the small things, they mock other music videos from different genres.